Be Free by Leasys Elected Product of the Year 2019 in auto service category

Be Free by Leasys, the mobility and rental company of FCA Bank Group, has been elected Product of the Year 2019* in the auto service category.

“Eletto Prodotto dell’Anno” is the Award based on the most important survey on Innovation conducted in Italy in terms of consumers interviewed, as more than 12,000 individuals were involved to elect the best products of the year in different categories.

Be Free is the simple and affordable rental solution to experience mobility free of the worries related to car management by Leasys.
Be Free features flexibility, no down-payment, a monthly payment inclusive of insurance covering the main services and infomobility, making the product one of the most attractive alternatives to car ownership for any customer.

We always listen carefully to our consumers – said Leasys’s CEO Alberto Grippo – and this award confirms our ability to meet our customers’ changing needs. In fact, Be Free was designed to maximize access to the rental product and is a response to the growing demand for peace of mind by private customers, who are increasingly informed and aware of their choices”.

Out of the more than 12,000 contracts since the product was launched, in fact, the best selling solution is Be Free Plus, which affords greater protection, with an all-inclusive package that frees the customer from any burden and that adds even more freedom thanks to routine and non-routine maintenance services and theft, fire and car repair insurance.
The product continues to generate a lot of interest, with an average of over 500 estimate requests per month and more than 290,000 views of the relevant page on the website since its launch.
Be Free has attracted interest also in France, Spain and Belgium, where Leasys launched the product last year.

*Survey PdA©/IRI 01/2019 of 12,000 Italian consumers, on a selection of products sold in Italy. cat. Servizi AutoBEFREE elected product of the year 2019 for innovation .


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