FCA Bank’s digital journey

Digitalization will mark the future of people’s daily lives, given our quest for a 100% online experience.


The timeliness and convenience of a customer journey from the comfort of one’s home is what most of our current and future customers want.


For this reason, FCA Bank chose to provide consumers with many solutions that will allow them to evaluate the purchase of a car before they even set foot in a dealer’s showroom.





FCA Bank’s proposals are combined in the websites of FCA’s brands, thanks to the Financial Calculator integrated in Car Configurator, which makes available in real time an estimate of the monthly payment, based on the down-payment and the duration. The users check the financial instalment, visible next to the price of the vehicle, while the client is designing it and it is automatically updated any time an option is selected.

The second step, which is being developed in the European countries in which we operate, is the Prescoring process that is an online pre-assessment of creditworthiness, to allow the customer to receive in advance the analysis related to the possible financing product sought.
At the time of purchase at the dealership, the future car owner will sign the financing contract in digital form, without using paper, thanks to the electronic signature and Digital Onboarding process activated by FCA Bank.
To be constantly informed on the status of their contract, their payments and their deadlines, our customers will be able to use the Customer Portal, an innovative platform available in Italy and under construction in our other markets in Europe.
Lastly, thanks to a Loyalty lead management system, the dealer will remain in touch with customers, could analyse the sales, end of contracts and market’s trend.
Digital journey is now a reality and FCA Bank researches and provides flexible solutions to manage it in an innovative way.

08.04.2019

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