Another record first-half profit, a new Italian and European headquarters to project a clear and
recognisable image and many digitalisation and mobility plans that will enable FCA Bank to
continue to pursue its growth path and end 2017 on a high note.
This was in essence the message sent during the inauguration of “Porta 12”, FCA Bank’s new headquarters, a choice that puts the spotlight on, and uses in the best possible way, the building in the Mirafiori complex that can be accessed (in fact) from entrance 12, Corso Orbassano 367, Turin.
Actually, the latest commercial and financial performance data say it all. At the end of the first
half of 2017, FCA Bank’s pre-tax profit amounted to €260 million while net profit totalled €190
million, reflecting a 30 percent increase on the first half of 2016. End-of-period financing
portfolio rose to nearly €23 billion, compared to €19 billion at the end of June 2016.
The rise of new car registrations and FCA Bank’s growing support to Fiat Chrysler Automobiles throughout Europe resulted in total new financing of €6.5 million for the period, up 8 percent on the comparable period of 2016.
FCA Bank was a force to be reckoned with in many areas, improving its performance and driving change in market trends.
- New mobility – An innovative approach that translated into the expansion of the international footprint of Leasys (the Group’s mobility and long-term rental company), which opened affiliates and branches in such key European markets as France, Spain, Germany and United Kingdom. The process will be completed in 2017 with Belgium and The Netherlands, showing a strong determination to achieve growth through business diversification. Leasys’s international expansion is the natural consequence of the company’s success in Italy, where it is one of the industry’s leaders, and is part of the Group’s broader strategy to increase its market share by promoting more aggressively, with retail customers and fleets, the new range of FCA products, thanks to Leasys’s widespread presence in the market.
- Digital bank – FCA Bank is also involved in a substantial digital transformation process on various fronts, as highlighted by the claim “your new digital bank”. The Bank has adopted this new approach mindful of the fact that digitalisation and dematerialisation are paramount to take new business opportunities and to remain competitive. One of the most significant projects started in 2017, the digital on-boarding (the automated and digital process to provide financing), is undoubtedly strategic and high on the agenda. Starting from Italy and Germany, this initiative will streamline and make more efficient the management of the Group’s internal and external processes in all the 18 countries where the Bank is operational, allowing the main information to be shared rapidly and in a more structured manner, ultimately improving further the customer’s experience.
- New products – On the strength of its new identity as a bank, FCA Bank developed its first
online savings product, “Conto Deposito”, which has received a warm welcome in Italy, with
nearly half billion euros flowing in after few months from its launch. Thus, FCA Bank decided
to expand its offering and launched a similar product in Germany.
- Rating agencies s– The constant growth and diversification process has been recognised in 2017 also by the rating agencies, which confirmed or upgraded the bank’s ratings. Moody’s, for example, confirmed its A3 rating for deposits, while Standard & Poor’s recently raised its Long-Term rating to BBB.
The inauguration of “Porta 12” is part of FCA Bank’s natural evolution.
The ribbon-cutting ceremony – which took place before Alfredo Altavilla (FCA’s COO for the EMEA region) and Philippe Dumont (CEO of Crédit Agricole Consumer Finance) and all the other members of FCA Bank’s Board of Directors – is in fact but one of the numerous and important steps of the process started three years ago with the transformation into a bank. By establishing a welcoming and fully digitalised headquarters, FCA Bank reaffirmed its intention to enhance the prestige and strength of the brand. The Bank’s “new home” projects a modern, well-defined and recognisable image, reinforcing the employees’ identification with the company, ensuring utmost comfort in terms of space, light and acoustics as well as the presence of many break rooms.
In addition, the reference to the Italian DNA of the multinational Group can be seen in the new
rooms devoted to telepresence and meetings, which have been named after great Italians:
from Gianni Agnelli to Enzo Ferrari, to Leonardo da Vinci, to Rita Levi di Montalcini. The historic
roots, however, go hand in hand with the future as a digital bank, with a large number of smart
meeting points and touch screens located throughout the offices. Thanks to these devices, it
will be easier to disseminate a philosophy centred on innovation and more attuned than ever
to new digital technologies, but in the spirit of environmental friendliness.
Starting today, Porta 12 is the new identifier of the company, an important step in the bank’s growth path.