For the launch of Alfa Romeo Giulia and Stelvio MY20, Leasys introduces I-Link, the first personal car sharing service and a solution to support the brand that strengthens the ties between Alfa Romeo customers and the new forms of shared mobility.
The different novelties featured by Alfa Romeo – i.e. connectivity, technology and self-driving – meet the new user experience designed by Leasys.
I-Link by Leasys originates from the two main trends underlying the new idea of mobility, disownership and shared mobility. Car ownership is no longer a priority, as people tend to make use of vehicles in a more functional and sustainable manner.
That is why Leasys created I-Link, the new personal car sharing service that allows long-term car renters to create their own community of up to 10 members with whom they can share their Alfa Romeo. The player (the renter) manages the community – which can pay part of the monthly rent – through an app that will enable the members to open and lock a car without the need of a key as well as to locate it and to keep track of its use.
I-Link by Leasys will be available in the Italian market in March 2020 and, in the same year, it will be launched also in France, Spain, UK, Germany, Belgium and The Netherlands.