During the event “Abbonati alla Libertà” (“Subscribe to Freedom”), held at Le Village by Credit Agricole in Milan, FCA Bank presented, with support from comedy duo Ale & Franz, the new challenges for the mobility sector and the growing trend of the subscription economy. This is a business model based on disownership, where consumers use products and services for as long as they like without owning them. The success of this new model produced a whole host of economic activities, such as sharing economy, on-demand economy and streaming services. Data attest to the widespread acceptance of these activities, with 225 million subscribers to music streaming services in 2018*.
In Italy one household out of two subscribed to a video streaming service, such as Netflix, Amazon Prime Video and Timvision** and over 5.2 million Italians participate in the sharing economy, with the possibility to choose from self-balancing electric scooters to sailboats***.
The subscription economy gained currency also in the mobility sector, bringing about a sea-change and contributing to the development of a new way of driving.
A sustainable model which emphasizes the freedom to move without owning a vehicle, thanks to the subscription to a mobility service, where a consumer can choose anywhere in Italy a vehicle fit for any situation, thus promoting a more sustainable lifestyle in both economic and environmental terms.
The event was an opportunity to introduce Leasys CarCloud, the innovative solution proposed by Leasys to private individuals and self-employed professionals and designed to provide benefits and flexibility thanks to a single subscription that can be renewed every month without any time limit.
Giacomo Carelli, CEO of FCA Bank, illustrated the trends driving the subscription economy, from disownership –
the approach where consumers no longer buy the products that they use and are free from the burden of ownership – to the experience economy – where customers are no
longer characterized on the basis of what they might own but on the basis of the experiences that they would like to live – to the circular economy, with its focus on the
production and sale of goods and services in light of their sustainability over time.
Leasys CarCloud is the brainchild of these trends, a unique formula for the mobility sector in Italy,
which makes it possible to use different cars, depending on the situations and the customer’s needs; for example, one might want to drive a small car in a city,
and an SUV for weekend excursions or on holidays.
With a fixed monthly payment, Leasys CarCloud makes available different cars in all the main Italian cities. This is ideal for people who travel by airplane or train. The subscription has no time limits and the customer can sign up, renew every months and quit at any time.
The subscription is easy to manage, is totally digital and has zero bureaucracy. To use the service, all one has do is pay a sign-up fee of €199 for CarCloud 500 and €249 for CarCloud Jeep, enter the subscription code carcloud.leasys.com and choose between the two packages currently available (interchangeable between them), which include 7 different models:
- Leasys CarCloud 500: starting from €249 a month, which includes the 500, 500X, 500L, 500L Wagon, 500L Cross
- Leasys CarCloud Renegade & Jeep: starting from €349 euro a month, which includes the Jeep Renegade and Jeep Compass.
Customers can decide whether to pick up the vehicle at the nearest Leasys Mobility Store (150 participating stores in Italy) or to have it delivered directly to their own home as an additional service.
The monthly subscription payment covers all the services necessary to drive hassle-free (road tax, kasko insurance, warranty, maintenance, tyre change, etc.) and makes it possible to purchase additional services (e.g. kasko without deductible, pack change and second driver).
The innovative nature of Leasys CarCloudis shown also by the choice of location for its introduction. Le Village by CA is in fact the innovation hub of the Crédit Agricole Group in Italy, an ecosystem supporting local businesses with 32 centres in France, Italy and Luxembourg. Crédit Agricole is a leading international banking Group, with operations in 49 countries, over 139,000 employees and 52 million customers. “Cooperate to innovate” is the philosophy guiding corporate partners, start-ups and enablers.
*(Source: statista.com) **(Source: Il Sole 24 ore) ***(Source: Osservatorio Nazionale Sharing Mobility).