Two very competitive markets, where flexible and innovative services are going
to be a winning card
Leasys SpA, the long-term rental and mobility company of FCA Bank, strengthens its European expansion by speaking English and German. In fact, after the entry of Spain and France, as of today, Leasys comes to Germany where a new branch of the Italian Holding has been opened, while in the United Kingdom Leasys has taken over the rental business of FCA Fleet Services UK, a fast growing company in these last years.
FCA Bank Group has made internationalization a key part of its diversification and growth
strategy. The company aims to increase its market share by featuring the new line of FCA
vehicles, like the new Alfa Romeo Stelvio and Giulia, Fiat Tipo and Jeep Compass. This
operation, by the end of the year, will see Leasys offering its services in seven European
countries in which the banking Group is already active, opening new offices, as with Germany
and Spain, or assuming control of already existing companies, as in the case of the United
Kingdom and France.
They are very competitive markets, where Leasys can make its mark thanks to the flexibility of its mobility solutions and the innovation of its services.
UK is actually the European “cradle” of the long-term vehicle rental business; it is a mature market, where clients – both private and business – have since many years developed a strong tendency towards the concept of use versus own, with an eye toward integrated mobility. On the other hand, in Germany, ecological sustainability is a key issue and long-term rental business is growing along with other forms of mobility, like fleet management and operative leasing.
Two very different challenges which Leasys meets with many years of experience at the top of
the Italian market in terms of number of vehicles put into service. Last year it achieved an alltime
record with more than 54,000 rental contracts signed; this milestone was reached thanks
to its innovative services based on digital technology, a strategic asset in business
development that Leasys keeps supporting with significant investments.
But it is mostly due to the flexibility of the solutions offered that has Leasys confident of conquering, on one hand, the client who is already familiar with the rental concept and, on the other hand, that client who is yet to appreciate the convenience of long-term renting.
To guide Leasys in its London office, Roberto Bellavia was called to work under the direction of Alex Hughes, manager of the FCA Bank Group UK organization. Bellavia is supported by the team that led FCA Fleet Services UK to enter the top half of the FN50 ranking, the prestigious rating published annually by Fleet News. In Frankfurt, Michael Briante will lead the company under the coordination of Daniel Mundzeck, manager of FCA Bank Deutschland; Leasys Deutschland will offer a complete range of products, from Fleet Management to Long-Term Rental to Full Service Leasing, in close synergy with the other companies within the Group. With the expansion into the key markets, Leasys will be increasingly competitive and better able to meet the needs of its international customers.