Leasys stood out once again as a mobility leader in Italy with Noleggio Chiaro (“Clear Rental”), which was elected Product of the year 2020* in the automotive service category. The innovative rental product that received the award, dedicated to private and self-employed individuals, allows customers to find out right away the price of a potential vehicle purchase at the end of the rental period. This recognition follows in the wake of that given last year to Leasys for the Be Free product, elected Product of the Year 2019 in the same category.
“Elected Product of the Year” is the Innovation Award based solely on more than 12,000 consumers, who are called upon to elect the best products of the year in different categories. The products are identified through extensive market research, an online survey by IRI on a statistically representative sample of individuals, in keeping with the demographic parameters of the Italian population. This survey allows companies to learn the opinions of their consumers, helping them to meet in an increasingly effective manner customer requirements.
Noleggio Chiaro is one of the flagship products in Leasys’s portfolio, which combines flexibility, simplicity and transparency with the possibility to have a right of first refusal in the purchase of the vehicle at the end of the rental period, for a price set when the contract is signed. An opportunity that meets customers’ needs, which are not based merely on ownership, giving them the time to decide between buying and renting.
“This award assigned to Leasys for the second consecutive year recognizes the quality of the attention that we have always paid to our customers, and confirms once again our ability to understand customers’ mobility needs”, said Alberto Grippo, CEO of Leasys. “Noleggio Chiaro is designed to provide private customers, among others, utmost access to rental combined with complete freedom of choice”.
* PdA survey ©/IRI 01/2019 of 12,000 Italian consumers, on a selection of products sold in Italy. Prodottodellanno.it cat. Automotive Service Noleggio Chiaro Elected Product of the Year for innovation.